The latest craze in women’s footwear is Superga sneakers – an irony in itself, as the Italian brand has a long distinguished pedigree history.
Superga kicked off in the small town of Turin in 1911 when Walter Martiny started making rubber boots. Two years later they were producing shoes for tennis and by the 1970s Superga had became an official sponsor for sports and athletics.
The reason why they are popular is because the shoes are supportive without being chunky, fitted without being too tight and they show just the right amount of ankle.
Simplicity And Comfort
Due to its simplicity and comfort when wearing, many celebrities around the world wear them. American actress Julia Roberts was spotted by one celebrity magazine wearing them, as was British royal Kate Middleton. And they don’t often wear the most expensive options.
You can buy them on Amazon where they have a wide selection ranging from around £20 to more than £100. The low top trainer featured above retails for as little as £16.59. Made in Vietnam, this rubber Superga comes in a multitude of colours: black, white, navy, blue navy and pink dusty rose.
Cushioned Footbed For All Day Wear
The Nappa sneaker finds itself in the £144.04 range is made of natural rubber, but also comes with a sturdy cotton unlined leather upper. For the price, it includes a cushioned footbed for all-day comfort wear, and has a flashy loop signature tag at the side.
There’s all types of Superga footwear available from a Metallic Canvas Pink Skin to a Women’s 2750-cotmetw Gymnastics Shoe. Here’s your chance to follow the fashion at the top and bottom end. What a choice!